Previous Clients Include...
Hello! I’m Lana, a designer based in Tasmania, Australia. I specialise in 3D animation & rendering, to help you show up in new and innovative ways across your marketing channels. Alongside 3D, I also offer services in email design & marketing. If you really want your emails to stand out in the inbox, consider combining my services…
Osulloc Cherry Blossom Animation3D Motion Campaign, Email Campaign Design
Glossier Stretch Concealer Animation3D Motion Design, Email & Multi-channel application
Locket Animation & Visualisation3D Motion Campaign, 3D Visualisation & Multi-channel application
GDES Event Branding & Asset Creation3D Visualisation & Multi-channel application
Having a Yarn: Welcome Flow DesignEmail Flow Design
Secrets of the GardenArchitecture Visualisation, 3D Motion Design, Story Telling
Please fill out the form below to get in contact with me. Expect a reply to the email address you provide below.
Hello! I’m Lana, a freelance 3D & email designer.I offer two services (that can also be combined into one, exciting package), 3D design & email marketing.I get really excited about 3D motion design. Things that aren’t possible through photography or videography, suddenly become possible when we use 3D. A 360 video of product hovering in mid-air, a river made of tea, your product in a fantasy 3D generated environment… 3D motion allows products to show up in ways you didn’t realise it could!As much as I love 3D motion, I couldn’t give up on email design. My first job as an inhouse designer was designing weekly emails, at first I wasn’t that excited about spending so much time designing emails. That all changed when I started running A/B tests to find out which designs customers resonated most with. I ended up loving email marketing so much that I offer it as a service in my freelance practice. Strategy led design is my speciality when it comes to emails, you’ll find me crunching the data of an A/B test to make the next email perform even better. From the design, to the copy, to the specific item conversions of an email campaign - I love to own it all when it comes to email.The most exciting thing about loving both of these disciplines, is that they can be combined. Enough love, passion and time goes into a 3D project that these assets should be used across channels, and that includes email. If you want to seriously stand out from the crowd in your customers inbox, using 3D assets will do that for you!Alongside my freelance practice, you’ll find me making 3D tutorials that I post on youtube, instagram and tiktok. Being able to give people the resources they need to get their start in 3D feels like a huge privilege. If you’ve ever wanted to start learning 3D yourself, you’ll find that information on my youtube channel!If you’re interested in working together (or in just having a casual chat!), send an email to [email protected], or book a call here.
| YEAR | TECHNIQUE |
|---|---|
| 2025 | Photoshop, Klaviyo |
This speculative project showcases a strategic and visually engaging welcome flow, designed to onboard potential customers, introduce them to the brand story, and drive conversion.I developed the structure and strategy of each email, ensuring it is rooted in purpose - educating the user, building trust and prompting action. The initial designs are created in Photoshop, then rebuilt in Klaviyo using best email practices, including live text for accessibility, dark mode optimization and mobile responsiveness.Created for the brand Having a Yarn, this project demonstrates how design and strategic email marketing work together to create successful first impressions.
WELCOME FLOW EMAIL DESIGNS
| CLIENT | YEAR | TECHNIQUE |
|---|---|---|
| Osulloc | 2023 | Blender, After Effects, Premiere Pro, Photoshop |
The team at Osulloc Tea Korea saw my viral tiktok 'Animal Crossing Spring Picnic' and reached out to me about reworking the project to promote their Cherry Blossom tea.The aim of the project was to use 3D techniques to create a scene resembling Osulloc's tea farm on Jeju Island during the spring time.This project combines my 3D motion package, and email campaign package.
3D MOTION CAMPAIGN
Email Campaign Design
STILLS
PROCESS
Initial Sketch/Proposal
The project begun with the client referencing a previous personal project of mine. They were interested in reworking it to be suitable for their brand and story. I created a sketch with image references which was provided to the client to approve before work started.
Render Iterations throughout the project
The most challenging parts of this project were the texture of the rock formation (aiming to match the volcanic rock texture naturally occuring on Jeju island), reaching the correct lighting and background colour & ensuring the tea colour was accurate to the colour of Osulloc's Cherry Blossom Tea.
Workshopping different tea colours
Experimenting with different rock shapes
| CLIENT | YEAR | TECHNIQUE |
|---|---|---|
| The University of Melbourne | 2022 | 3DS Max, Blender, Photoshop |
During my final semester at The University of Melbourne, I worked in a team of three to create assets for the annual Graphic Design (GDES) student exhibition as one of our final assignments in the major.The creative direction was then bought by the University to be used for the annual exhibition for the University's Bachelor of Design (BDES) graduate projects. I provided the University's creative team with updated renders of the letterings - and with the creative direction of our team of three the University were able to apply our design across the campus to celebrate 2022 graduates from the Bachelor of Design.
EXHIBITION POSTER
Graphic Design (GDES) Graduate Exhibition Poster
Design Reworked for Print After Purchase for Bachelor of Design (BDES) Exhibition by the University of Melbourne
BDES APPLICATIONS
After the design was bought by the University of Melbourne, their design team worked on applying our groups' design across the university and city following the creative direction given from our team.
PROCESS
The project began with creating prototypes of the letters GDES in Blender to then be used in the first draft of the poster.
Our team felt that the lettering could be more experimental to reflect the nature of the University's student exhibition. I deformed the letters with more intensity in Blender and worked on more composition prototypes.
The new experimental assets began to lead our project in an exciting direction. We experimented with different text options behind the 3D assets as well as different colour ways for the branding of the event.
Working with translucent materials in 3DS Max made for a less flexible file but far more interesting outcome. The text being refracted through the 3D assets gave the poster the experimental, exciting aesthetic our team was after.
After the design had been bought by the university, I modelled a B to replace the G (BDES standing for Bachelor of Design, GDES standing for Graphic Design). The design was reworked in collaboration with the university to be more suitable for print.
Having the opportunity for our graduating project to be used to represent the graduating cohort from the 2022 Bachelor of Design was a huge privilege. I loved working on this project!
Render Iterations throughout the project
| YEAR | TECHNIQUE |
|---|---|
| 2024 | Blender, After Effects, Premiere Pro, Photoshop |
For this project I created a series of animations promoting 5 styles of lockets. The goal of the animations is to provide the audience with an understanding of the elegance and features of the product that the company provides.As four of the five lockets are of a similar style and have the same product features, I created a template animation and inserted the other four models into the motion in blender.The fifth locket features an inner panel and is engravable on the outer frame and inner panel - a new story board was created in order to effectively communicate the features of this engravable locket.
3D MOTION CAMPAIGNS
Bevel Locket Animation
Story Locket Animation
EMAIL CAMPAIGN DESIGN
MULTI-CHANNEL APPLICATION
PROCESS
The original CAD files that the manufactorers use to create wax moulds was kindly provided to me by the factory that creates the lockets. This made the process of getting the models ready for animation much faster. The models simply have to be re-meshed and smoothed.The process of animating the engraved text to 'write itself' onto the locket was completed with advanced compositing techniques in After Effects. Multiple animations were rendered out - the text was animated separately in after effects and composited back onto the locket.
| YEAR | TECHNIQUE |
|---|---|
| 2022 | 3DS Max, After Effects, Premiere Pro, Photoshop |
‘Secrets of the Garden’ is a 55 second animation that explores the magic of Grandma’s garden.As the day progresses; more and more magical happenings start to occur in the garden, with secrets being revealed. The animation explores not only the people who inhabit the garden, but also the spirits and magic of the garden.
ANIMATION
STILLS
PROCESS
| YEAR | TECHNIQUE |
|---|---|
| 2025 | Blender, After Effects, Premiere Pro, Photoshop |
This 3D motion project was created in Blender, exploring how to promote Glossier's Stretch Concealer. The goal was to answer key customer questions with fun motion that will capture the attention of scrollers. Optimised for use in Meta ad campaigns, as well as across social media assets and web.This project combines the 3D Motion campaign package and email campaign design package.
3D MOTION CAMPAIGN
EMAIL CAMPAIGN DESIGN
MULTI-CHANNEL APPLICATIONS
STILL IMAGERY
3D Motion Campaign
Project BasedA 3D campaign for your product to show up like it never has before! From building entire 3D environments to tell a story around your product, to 360 videos & closeups of your product to solve customer questions, we can make it happen in 3D.This package is tailored to your business needs. Please book a call to discuss deliverables, project scope and cost.This package may include...
15 second video with 3-5 scenes/shots
exported in landscape, portrait and square for use across marketing channels.Shot/Scene video exports
Shots cut up into smaller videos for use inhouse. Re-use the clips in larger videos for future campaigns, or as individual reels/tiktoks.Transparent PNG exports
make the most of the campaign with evergreen imagery.
3D Product Visualisation
Project BasedInterested in giving 3D a go? Visualise your products in 3D with still evergreen imagery that you can use over and over again.This package is tailored to your business needs. Please book a call to discuss deliverables, project scope and cost.This package may include...
3D model of your product
can be used in AR programs, or embedded into websites.Transparent PNG exports
beautifully edited 3D renders of your product to be used across marketing channels.
Email Flow Design
Project BasedReady to create your first email flow for your brand, or give them a fresh look? You've come to the right designer.I offer an all-in-one package. From design, to copy writing, to build out.Welcome flow, abandoned cart, browse abandon, sunset flow... You name the flow (or multiple!), and I'll make it happen.Please book a call to discuss your project needs, timeline and cost!My email packages include...
Strategy
positioning, flow length, email length, CTA copy & placement, subject line, preview textEmail design in Photoshop
image exports with live text where possibleCopy writing
body text, subject line, preview textEmail build-out
Klaviyo preferred.
Email Campaign Design
Project Based
Retainer Available (limited slots remaining)Want your emails to look beautiful and convert? You're in the right place.I offer an all-in-one package. From design, to copy writing, to build out.Combine this package with a 3D package for show-stopping emails!Please book a call to discuss your needs, timeline and cost!My email packages include...
Strategy
positioning, flow length, email length, CTA copy & placement, subject line, preview textEmail design in Photoshop
image exports with live text where possibleCopy writing
body text, subject line, preview textEmail build-out
Klaviyo preferred.